phil lempert: it's affordability. it's convenience. it's not having a lot of waste. people are more concerned about waste than ever before..

mactavish-west: you could take fresh vegetables, and you put them in the fridge maybe for up to a week. they'll just continue to decline in most cases..

allison aubrey, byline: like a lot of us, olivia mitchell (ph) has had some preconceived notions about frozen food. she prefers to buy fresh produce. http://ndaviesco.com/Butte-neighbour-of-Ferner-from-Cadima?Kretchmar=150